Content That Fills Seats pulls the content-mapping and capture work from the middle two weeks of the Full Seats course and sells it on its own. One sitting, and you'll walk out with a real monthly content map, a ratio audit, a shot list, and caption templates built in your own voice, not someone else's.
Most restaurant feeds fail for the same reason: every post is either a dish or a discount, so nobody who doesn't already know you has a reason to stop scrolling. Content That Fills Seats fixes that with an actual ratio, not more guessing.
You post whatever's plated and looks good, then move on. No plan for what today's post is even supposed to do, so the feed drifts toward whatever's easiest to photograph.
Promotions quietly creep past half your posts, because every event feels urgent enough to justify one more ask.
Discovery, Trust, Community, or Promotional, assigned before you ever pick a topic. You know exactly what this week needs, and exactly which post is finally aimed at someone who's never heard of you.
Capture stops being a scramble, because the shot list and captions are already built.
This is the real material from the middle two weeks of the full Full Seats course, the same prep-station exercises, sold as their own focused product. You'll walk out with documents you can hand to yourself or your team, not just ideas.
A guided audit of your last 10 posts, tagged and tallied against the four content types, plus a 4-week content map built type-first, topic-second, using the 40/20/20/20 benchmark as your starting ratio. You'll leave with an honest read on your current mix and a real calendar, not a vibe.
A three-category shot list (Hero, Proof, People) plus three caption templates built from your own brand voice, so you can batch a week's worth of content in one sitting instead of chasing your phone mid-shift. Includes the opening, length, and sound rules for your first Reel.
If a post doesn't fall into one of these, it's probably filler. This is the ratio your content map gets built around.
Your hero shots, your highest-effort visual work, the post someone screenshots and sends to a friend. Built for reach, not for regulars.
Behind the scenes, sourcing, technique. Answers "why should I believe this is good" before someone ever visits.
Your team, your regulars, the neighborhood, plus the direct ask: book now, order now, come in tonight. Just not every single post.
One-time purchase, instant access, yours to keep and revisit any time your menu or your seasons shift.
The Content That Fills Seats and Capture & Create worksheets from Weeks 3 and 4 of the Full Seats course, with the same prompts, examples, and prep-station structure.
Want the whole system, not just the middle two weeks? Check out the full 6-week course, Content That Fills Seats is included there, along with the diner and voice work that makes it land even better.
Send your last 10 posts and get an honest read on what's working. Free, no card required, Content That Fills Seats is here whenever you're ready to go deeper.